DARIIA DAY

DARIIA DAY

So what happens after you first get booked for an editorial, can you talk about your creative process?

So the client reaches out to my agent, and then we confirm the booking. On set I’ll talk with the stylist and photographer about the concept and the idea, which is one of the most exciting parts of the job, we get the model ready, and then we shoot. Then normally the shoot comes out a few months later.

Everyday looks completely different. Every job brings new experiences, new people, so in the end, you get to know a lot of people from the industry.

 

What's the biggest difference if you’re working for a brand versus a magazine?

Editorials are more creative as we’re given the role of transforming the model into a character. Also, we can change the look as were shooting in order to fit the story line, so there’s definitely more freedom there. When it's a lookbook for a brand, it’s usually very simple. We're more focused on the clothes, so the models need to look fresh and natural. The makeup is usually just to enhance the model’s beauty.

For the shows, when I’m the key artist, I meet the designer first, and we’ll speak about the collection, create the look and do a fitting. When the look is decided, every model usually has the same makeup look that goes well with the collection.

When I work on the makeup team for a show, usually it's all decided beforehand. We learn the look the day of the show, we know exactly which colors we have to use, and the exact look that we have to create. Usually, the models all have to look the same but we always need to adapt to the shape of the eye or the colors, blush, and of course the foundation. You know, so just the same look but adapting to the particular faces.

 

Do you have all of the different shades of foundation or how does that work?

I always mix the foundations to adapt to particular skin colors. I love to mix products.