SADIE WILLIAMS

SADIE WILLIAMS

How was your collaboration with & Other Stories, did it feel differently having your clothes produced for a mass international market? How did that come into play with the design?

 Man, I was sooo excited to have my clothes available to everyone! I had no idea how it would be received and was so happy it was received so well. I obviously had to design with wearability in mind, but it wasn’t tricky since it was quite a reflection of how I dress/dress-up anyways. The design team met me and saw my MA portfolio which also included much more wearable ideas than my graduate collection of floor length gowns, and so that’s how I got the gig.