Since your department works directly with clients, do you have any advice for creating lasting relationships?

I think it takes time. I don't think after you speak to someone once it necessarily means that you're going to have this crazy lifelong thing. I think you just need to try to make everyone’s experience special. That can be something as small as remembering what their favorite drink is, what studio they prefer shooting in, or just remembering their name when you see them a second time. Inside jokes help too. It’s important to be personable when you can.